Hi, my name is Stefan Adams
I create better experiences for
users
People.
Design Systems Product Designer @ EE (BT Group) | Scaling user-centred, accessible & consistent experiences across multi-brand product teams.
Design Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - helping teams build that capability properly, not as a retrofit but as a foundation.
Emerging tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
I’ve worked with...
And many more, including leading gaming and tech brand partners and major UK train operators.
What people say about me
Linda
Design Lead @ EE (BT Group)
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
Dayle
Lead React Engineer (Loop) @ EE (BT Group)
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
Frances
Product Manager (Loop) @ EE (BT Group)
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
Natasha
Lead Content Designer (Loop) @ EE (BT Group)
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others. His curiosity and forward-thinking approach have a clear impact on the quality and evolution of Loop.
Juliana
Senior Product Designer (Loop) @ EE (BT Group)
Stef is a brilliant systems thinker. His work on the multi-brand project has been incredibly impressive - the audit, strategic thinking and the way he mapped tokens across all three brands have been outstanding. He’s a true team player: open to others’ ideas, collaborative and fully engaged in exploring solutions with the team to meet our users’ needs. It’s a blast working with him.
Arthur
Senior Use Researcher @ EE (BT Group)
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
Hi, my name is Stefan Adams
I create better experiences for
users
People.
Design Systems Product Designer @ EE (BT Group) | Scaling user-centred, accessible & consistent experiences across multi-brand product teams.
Design Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - helping teams build that capability properly, not as a retrofit but as a foundation.
Emerging tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
Selected projects
Coming soon...
I’ve worked with...
And many more, including leading gaming and tech brand partners and major UK train operators.
What people say about me
Linda
Design Lead @ EE (BT Group)
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
Dayle
Lead React Engineer (Loop) @ EE (BT Group)
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
Frances
Product Manager (Loop) @ EE (BT Group)
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
Natasha
Lead Content Designer (Loop) @ EE (BT Group)
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others. His curiosity and forward-thinking approach have a clear impact on the quality and evolution of Loop.
Juliana
Senior Product Designer (Loop) @ EE (BT Group)
Stef is a brilliant systems thinker. His work on the multi-brand project has been incredibly impressive - the audit, strategic thinking and the way he mapped tokens across all three brands have been outstanding. He’s a true team player: open to others’ ideas, collaborative and fully engaged in exploring solutions with the team to meet our users’ needs. It’s a blast working with him.
Arthur
Senior Use Researcher @ EE (BT Group)
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
Hi, my name is Stefan Adams
I create better experiences for
users
People.
Design Systems Product Designer @ EE (BT Group) | Scaling user-centred, accessible & consistent experiences across multi-brand product teams.
Design Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - helping teams build that capability properly, not as a retrofit but as a foundation.
Emerging tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
Selected projects
Coming soon...
I’ve worked with...
And many more, including leading gaming and tech brand partners and major UK train operators.
What people say about me
Linda
Design Lead @ EE (BT Group)
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
Frances
Product Manager (Loop) @ EE (BT Group)
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
Juliana
Senior Product Designer (Loop) @ EE (BT Group)
“You have incredible technical skill within Figma, and build components in such a creative way, which has been a great learning experience for me. You’re quick at figuring out how to construct components in your mind, especially when it comes to making component and variable structures lean, which will be useful for the next iteration of the design system.
Sebastian
Flutter Engineer (Loop) @ EE (BT Group)
"You're a really great at solving problems and coming up with solutions that help with task efficiency, as well as being really creative and collaborative :)"
Dayle
Lead React Engineer (Loop) @ EE (BT Group)
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
Natasha
Lead Content Designer (Loop) @ EE (BT Group)
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others. His curiosity and forward-thinking approach have a clear impact on the quality and evolution of Loop.
Arthur
Senior Use Researcher @ EE (BT Group)
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
Joe
Product Designer @EE
"Always so approachable, and always happy to help me out and share his Figma skills and shortcuts with me. Positive attitude that always makes going into the office a laugh."
Hi, my name is Stefan Adams
I create better experiences for
users
People.
Design Systems Product Designer @ EE (BT Group) | Scaling user-centred, accessible & consistent experiences across multi-brand product teams.
Design Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - helping teams build that capability properly, not as a retrofit but as a foundation.
Emerging tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
Selected projects
Coming soon...
I’ve worked with...
And many more, including leading gaming and tech brand partners and major UK train operators.
What people say about me
Linda
Design Lead @ EE (BT Group)
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
Natasha
Lead Content Designer (Loop) @ EE (BT Group)
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others. His curiosity and forward-thinking approach have a clear impact on the quality and evolution of Loop.
Sebastian
Flutter Engineer (Loop) @ EE (BT Group)
"You're a really great at solving problems and coming up with solutions that help with task efficiency, as well as being really creative and collaborative :)"
Anita
Product Design Apprentice @EE
"As my buddy in the Product design rotation Stefan has taken the time to show me his role in the squad, ensure I am included in meetings, arranged mini tutorials on Figma with me which has helped me grow in my Figma skills. He is available if I have any questions and has encouraged me to present with him which has helped me grow in presentation skills. During our rotation workshops Stefan co delivered one of the sessions which was very useful."
Dayle
Lead React Engineer (Loop) @ EE (BT Group)
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
Juliana
Senior Product Designer (Loop) @ EE (BT Group)
Stef is a brilliant systems thinker. His work on the multi-brand project has been incredibly impressive - the audit, strategic thinking and the way he mapped tokens across all three brands have been outstanding. He’s a true team player: open to others’ ideas, collaborative and fully engaged in exploring solutions with the team to meet our users’ needs. It’s a blast working with him.
Hannah
React Engineer @ EE (BT Group)
Working with Stefan is always a genuinely positive experience. He brings a friendly, approachable energy to the team and contributes meaningfully to team wellbeing. His depth of knowledge across design, Figma, and Loop is hugely valuable – he’s my go-to person for product design clarity, and his prototypes are always beautifully crafted and thoughtfully executed.
Sam
Senior Product Designer @EE
"Taking a brief/ticket and running with it - Exhausting options and thinking from all directions (including competitor analysis and putting in to real-world context) - Eye for detail is great - Great creative work with the new assets - Brilliant in-depth work on the Design System - Really accepting of feedback and pushing back when you disagree."
Jayne
Senior Content Designer @Plusnet
"You're super friendly and great to work with Stefan. Collaboration is always a pleasure. You're happy to look at different options and approaches and push back when my copy's too long! You really champion the customer and constantly have UX at the forefront of everything you do. You're confident in presenting your work and you've gained the respect of everyone in the alliance due to the quality of your work. You're willing to roll your sleeves up and get stuck into last minute requests. Your work on Order Tracker and Project X has been outstanding and you deserve a a special mention and credit for that."
Frances
Product Manager (Loop) @ EE (BT Group)
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
Arthur
Senior Use Researcher @ EE (BT Group)
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
Stuart
Product Manager (Gaming and Tech) @ EE (BT Group)
Working alongside Stef since the Gaming squad started has been a real pleasure. He has a real can-do attitude and he’s always keen to get stuck in. The add to plan journey’s he designed performed exceptionally well, delivering strong results while enabling the wider team and stakeholders to collaborate effectively.
Stef brings genuine passion to what we’re trying to achieve and is always willing to support the team and help move things forward.
Ed
Design Manager @EE
"You're a great designer - with an eye for detail with the user at heart. It has been wonderful to see how you've transitioned over to the Gaming squad and appear to be making it your own, I'm so happy for you. I know you're a passionate gamer so can't wait to see what you create for like-minded customers. You're great fun and a joy to work with. And your enthusiasm and great vibes make working life better."
Stuart
Product Manager: Gaming @EE
"Working alongside you since the Gaming squad started has been a real pleasure :) Stefan you have a real can do attitude. No task is too big and you are keen to get stuck into things. We have had some brilliant feedback on the ATP PDP Figma, which is a really strong piece of work that allows all the team and connected stakeholders to collaborate. You have a genuine passion for what we are trying to achieve, thanks for all your support.”
Hi, my name is Stefan Adams
I create better experiences for
users
People.
Design Systems Product Designer @ EE (BT Group) | Scaling user-centred, accessible & consistent experiences across multi-brand product teams.
Design Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - helping teams build that capability properly, not as a retrofit but as a foundation.
Emerging tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
Selected projects
Coming soon...
I’ve worked with...
And many more, including leading gaming and tech brand partners and major UK train operators.
What people say about me
Linda
Design Lead @ EE (BT Group)
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
Natasha
Lead Content Designer (Loop) @ EE (BT Group)
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others. His curiosity and forward-thinking approach have a clear impact on the quality and evolution of Loop.
Sebastian
Flutter Engineer (Loop) @ EE (BT Group)
"You're a really great at solving problems and coming up with solutions that help with task efficiency, as well as being really creative and collaborative :)"
Anita
Product Design Apprentice @EE
"As my buddy in the Product design rotation Stefan has taken the time to show me his role in the squad, ensure I am included in meetings, arranged mini tutorials on Figma with me which has helped me grow in my Figma skills. He is available if I have any questions and has encouraged me to present with him which has helped me grow in presentation skills. During our rotation workshops Stefan co delivered one of the sessions which was very useful."
Dayle
Lead React Engineer (Loop) @ EE (BT Group)
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
Juliana
Senior Product Designer (Loop) @ EE (BT Group)
Stef is a brilliant systems thinker. His work on the multi-brand project has been incredibly impressive - the audit, strategic thinking and the way he mapped tokens across all three brands have been outstanding. He’s a true team player: open to others’ ideas, collaborative and fully engaged in exploring solutions with the team to meet our users’ needs. It’s a blast working with him.
Hannah
React Engineer @ EE (BT Group)
Working with Stefan is always a genuinely positive experience. He brings a friendly, approachable energy to the team and contributes meaningfully to team wellbeing. His depth of knowledge across design, Figma, and Loop is hugely valuable – he’s my go-to person for product design clarity, and his prototypes are always beautifully crafted and thoughtfully executed.
Sam
Senior Product Designer @EE
"Taking a brief/ticket and running with it - Exhausting options and thinking from all directions (including competitor analysis and putting in to real-world context) - Eye for detail is great - Great creative work with the new assets - Brilliant in-depth work on the Design System - Really accepting of feedback and pushing back when you disagree."
Jayne
Senior Content Designer @Plusnet
"You're super friendly and great to work with Stefan. Collaboration is always a pleasure. You're happy to look at different options and approaches and push back when my copy's too long! You really champion the customer and constantly have UX at the forefront of everything you do. You're confident in presenting your work and you've gained the respect of everyone in the alliance due to the quality of your work. You're willing to roll your sleeves up and get stuck into last minute requests. Your work on Order Tracker and Project X has been outstanding and you deserve a a special mention and credit for that."
Frances
Product Manager (Loop) @ EE (BT Group)
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
Arthur
Senior Use Researcher @ EE (BT Group)
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
Stuart
Product Manager (Gaming and Tech) @ EE (BT Group)
Working alongside Stef since the Gaming squad started has been a real pleasure. He has a real can-do attitude and he’s always keen to get stuck in. The add to plan journey’s he designed performed exceptionally well, delivering strong results while enabling the wider team and stakeholders to collaborate effectively.
Stef brings genuine passion to what we’re trying to achieve and is always willing to support the team and help move things forward.
Ed
Design Manager @EE
"You're a great designer - with an eye for detail with the user at heart. It has been wonderful to see how you've transitioned over to the Gaming squad and appear to be making it your own, I'm so happy for you. I know you're a passionate gamer so can't wait to see what you create for like-minded customers. You're great fun and a joy to work with. And your enthusiasm and great vibes make working life better."
Stuart
Product Manager: Gaming @EE
"Working alongside you since the Gaming squad started has been a real pleasure :) Stefan you have a real can do attitude. No task is too big and you are keen to get stuck into things. We have had some brilliant feedback on the ATP PDP Figma, which is a really strong piece of work that allows all the team and connected stakeholders to collaborate. You have a genuine passion for what we are trying to achieve, thanks for all your support.”