Design Systems Product Designer @ BT Group

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Hi, my name is Stefan Adams

I create better experiences for
usersPeople.

Scaling user-centred, accessible & consistent experiences across multi-brand product teams, reaching 25 million customers.

View my work

All illustrations are hand drawn by me.

Design Systems

Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.

UX Design

End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.

Accessibility

Meeting accessibility standards is an obligation – I help teams build in that capability properly, not as a retrofit but as a foundation.

Emerging Tech

Designing with AI – from early experiments to using tools that help me work effectively and design better for real users and developers.

“Nothing great was ever achieved without enthusiasm”
Animated hand-drawn characters, including a floating chair tied to a balloon Animated hand-drawn characters, including a floating chair tied to a balloon

My careerso far...

  1. Kadfire

    UI/UX Designer – RailPoint

    Sep 2017 → Jul 2020
  2. Lounge

    UI/UX Designer – Lounge.com

    Jul 2020 → Jan 2022
  3. BT Group

    Product Designer – BT, EE & Plusnet

    Jan 2022 → Present

Other part-time freelance roles and brands I’ve worked with:

WONDR | Product Designer – App (Nov 2019 → Jun 2020)
Semantic Audio Labs | UI/UX Designer – Faders (Dec 2017 → May 2020)

  • BT
  • EE
  • Plusnet
  • Lounge
  • Kadfire
  • RailPoint
  • WONDR
  • London Underground
  • Chiltern Railways
  • Network Rail
  • EE One
  • St Pancras International
  • BT Loop Design
  • Great Northern
  • GWR
  • LNER
  • London Overground
  • Birmingham Airport
  • Gatwick Express
  • Thameslink
  • Avanti West Coast
  • Stansted Express
  • ScotRail

What people I’ve worked with say about me

Let’s talk about what’s next...

Or we can talk video games, golf or skateboarding :)

Message me!
Video description

Stefan Adams: The S-N of Stefan A hand-drawn animation, set to music, that spells out my name one letter at a time, each with something that says a bit about me. The letters of Stefan stand among clouds, with “the S to N” written beside them.

  • S is for skating. A skateboarder leaps over a small child holding a balloon, as a pram rolls in and a woman watches, hand to her mouth.
  • T is for making tea 24/7 for my wife – never finishes!!! A clock marked 24/7 above a steaming cup of tea, then a frazzled man, his head exploding, hands his wife another mug.
  • E is for easy going… unless there’s jellyfish. He relaxes in a little boat in the sun, drink in hand, as other boats sail past calling “Hello!” and “Hi!”. Then jellyfish appear under the boat and he throws his arms up in panic.
  • F is for making food (mostly hot Mexican food). A chef in a tall hat, ringed by spinning food and kitchen tools.
  • A is for Apple, with a heart. In starry space, an Apple logo with rings like a planet floats by, and an astronaut drifts past and waves.
  • N is for never too many shoes!!! A man in sunglasses stands by a mountain of shoes, tossing another on top.

The end. The whole thing by Stefan Adams.