Hi, my name is Stefan Adams
I create better experiences for
usersPeople.
Scaling user-centred, accessible & consistent experiences across multi-brand product teams that empower, inspire and delight.
View my workDesign Systems
Component architecture, documentation, cross-team adoption and building foundations that scale quality across multi-brand products.
UX Design
End-to-end ownership of complex digital products, from research and strategy through to polished production-ready interfaces.
Accessibility
Meeting accessibility standards is an obligation - I help teams build in that capability properly, not as a retrofit but as a foundation.
Emerging Tech
Designing with AI - from early experiments to using tools that help me work effectively and design better for real users and developers.
Selected work
Title
Evolved a single-brand design system and re-architected it into a multi-brand one, without breaking trust with the teams already relying on it.
Title
Evolved a single-brand design system and re-architected it into a multi-brand one, without breaking trust with the teams already relying on it.
Title
Evolved a single-brand design system and re-architected it into a multi-brand one, without breaking trust with the teams already relying on it.
“Nothing great was ever achieved without enthusiasm”
My careerso far...
Other freelance roles and brands I’ve worked with:
WONDR | Product Designer - App (Nov 2019 → Jun 2020)
Semantic Audio Labs | UI/UX Designer - Faders (Dec 2017 → May 2020)
What people I’ve worked with say about me
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JulianaSenior Product Designer (Loop) @ BT Group
Stef is a brilliant systems thinker. His work on the multi-brand project has been incredibly impressive - the audit, strategic thinking and the way he mapped tokens across all three brands have been outstanding.
He’s a true team player: open to others’ ideas, collaborative and fully engaged in exploring solutions with the team to meet our users’ needs. It’s a blast working with him.
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NatashaLead Content Designer (Loop) @ BT Group
Stefan’s enthusiasm is infectious. He takes the time to explore problems in depth, consider different options and understand the bigger picture rather than rushing to a solution. He uses data and user needs to inform decisions, investing in the forward-thinking detail upfront to build strong foundations, prevent issues later and create a smoother path forward for the team.
He’s naturally curious and proactive about learning, regularly teaching himself new skills and sharing that knowledge with others.
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DayleLead React Engineer (Loop) @ BT Group
Stefan has done a brilliant job leading the Figma side of the multi-brand work. He brings a highly collaborative approach, sharing his thinking across disciplines, embracing feedback and consistently evolving his ideas.
He brings multiple solutions to our dev problems, creating productive conversations and ensuring the whole squad is involved in decisions. Highly proactive and stays ahead of developments in Figma, ensuring the team is always working with the best tools and approaches available.
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FrancesProduct Manager (Loop) @ BT Group
Stefan has effectively acted as the Product Design lead for Loop’s multi-brand work, with his ideas, energy and expertise playing a key role in shaping the approach. At the same time, he has remained highly collaborative and open to learning from the wider squad, including new starters.
His adaptability and willingness to challenge and evolve his thinking have strengthened the system across both design and development.
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LindaDesign Lead @ BT Group
Stef’s design skills are consistently strong, but it’s his leadership, ownership and ability to drive progress that really stand out.
He has led Loop’s most ambitious project to date, (the multi-brand project) while successfully onboarding three new product designers.
Brings energy, proactivity and a strong sense of ownership to his work. He approaches challenges with a solutions-focused mindset, consistently finding ways to move the team and work forward.
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StuartProduct Manager (Gaming and Tech) @ EE
Working alongside Stef since the Gaming squad started has been a real pleasure. He has a real can-do attitude and he’s always keen to get stuck in. The add to plan journey’s he designed performed exceptionally well, delivering strong results while enabling the wider team and stakeholders to collaborate effectively.
Stef brings genuine passion to what we’re trying to achieve and is always willing to support the team and help move things forward.
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ArthurSenior Use Researcher @ BT Group
Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.
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HannahReact Engineer @ BT Group
Working with Stefan is always a genuinely positive experience. He brings a friendly, approachable energy to the team and contributes meaningfully to team wellbeing. His depth of knowledge across design, Figma, and Loop is hugely valuable – he’s my go-to person for product design clarity, and his prototypes are always beautifully crafted and thoughtfully executed.
Let’s talk about what’s next...
Or we can talk video games, golf or skateboarding :)