I currently work as a Product Designer on the Loop Design System team at EE, where I co-create and maintain a user-centric, tokens-based design system that supports multiple platforms. My work is grounded in understanding user needs, from designers to engineers, to ensure the system is both intuitive and scalable. I also develop processes for backlog prioritisation, helping drive a more efficient and value-driven workflow across teams.
As part of the design system team, I’ve been involved in key strategic decisions - from defining our core principles and improving system structure and service patterns, to shaping our approach for scaling adoption and contribution across teams.
I work alongside DesignOps to develop training programmes that support designers and developers, while promoting best practices and consistent ways of working across the organisation.
Beyond that, I mentor designers through regular sessions focused on both interpersonal and technical growth, and I’ve developed tailored onboarding and Figma training for colleagues across disciplines and experience levels - often facilitating sessions for larger, cross-functional audiences.
...other things I love are skateboarding, cycling, golf and ice hockey ...and really hot food!
Download my CV
The
A-Z
of Stefan
^S-N
A quick video about me - Have a watch with your sound on!
My ->
Design philosophy
Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.
Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.
We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas and opinions.Rigorous iteration and testing can help bring clarity and confidence to the work.
How I work
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I create experiences that empower, inspire and delight people with imaginative and elegant solutions for web, apps and emerging technologies.
Download my CV
I currently work as a Product Designer on the Loop Design System team at EE, where I co-create and maintain a user-centric, tokens-based design system that supports multiple platforms. My work is grounded in understanding user needs, from designers to engineers, to ensure the system is both intuitive and scalable. I also develop processes for backlog prioritisation, helping drive a more efficient and value-driven workflow across teams.
As part of the design system team, I’ve been involved in key strategic decisions - from defining our core principles and improving system structure and service patterns, to shaping our approach for scaling adoption and contribution across teams.
I work alongside DesignOps to develop training programmes that support designers and developers, while promoting best practices and consistent ways of working across the organisation.
Beyond that, I mentor designers through regular sessions focused on both interpersonal and technical growth, and I’ve developed tailored onboarding and Figma training for colleagues across disciplines and experience levels - often facilitating sessions for larger, cross-functional audiences.
...other things I love are skateboarding, cycling, golf and ice hockey ...and really hot food!
Download my CV
The
A-Z
of Stefan
^S-N
A quick video about me - Have a watch with your sound on!
My ->
Design philosophy
Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.
Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.
We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas and opinions.Rigorous iteration and testing can help bring clarity and confidence to the work.
How I work
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I create experiences that empower, inspire and delight people with imaginative and elegant solutions for web, apps and emerging technologies.
Download my CV
I currently work as a Product Designer on the Loop Design System team at EE, where I co-create and maintain a user-centric, tokens-based design system that supports multiple platforms. My work is grounded in understanding user needs, from designers to engineers, to ensure the system is both intuitive and scalable. I also develop processes for backlog prioritisation, helping drive a more efficient and value-driven workflow across teams.
As part of the design system team, I’ve been involved in key strategic decisions - from defining our core principles and improving system structure and service patterns, to shaping our approach for scaling adoption and contribution across teams.
I work alongside DesignOps to develop training programmes that support designers and developers, while promoting best practices and consistent ways of working across the organisation.
Beyond that, I mentor designers through regular sessions focused on both interpersonal and technical growth, and I’ve developed tailored onboarding and Figma training for colleagues across disciplines and experience levels - often facilitating sessions for larger, cross-functional audiences.
...other things I love are skateboarding, cycling, golf and ice hockey ...and really hot food!
Download my CV
The
A-Z
of Stefan
^S-N
A quick video about me - Have a watch with your sound on!
My ->
Design philosophy
Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.
Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.
We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas and opinions.Rigorous iteration and testing can help bring clarity and confidence to the work.
How I work
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I create experiences that empower, inspire and delight people with imaginative and elegant solutions for web, apps and emerging technologies.
Download my CV
I currently work as a Product Designer on the Loop Design System team at EE, where I co-create and maintain a user-centric, tokens-based design system that supports multiple platforms. My work is grounded in understanding user needs, from designers to engineers, to ensure the system is both intuitive and scalable. I also develop processes for backlog prioritisation, helping drive a more efficient and value-driven workflow across teams.
As part of the design system team, I’ve been involved in key strategic decisions - from defining our core principles and improving system structure and service patterns, to shaping our approach for scaling adoption and contribution across teams.
I work alongside DesignOps to develop training programmes that support designers and developers, while promoting best practices and consistent ways of working across the organisation.
Beyond that, I mentor designers through regular sessions focused on both interpersonal and technical growth, and I’ve developed tailored onboarding and Figma training for colleagues across disciplines and experience levels - often facilitating sessions for larger, cross-functional audiences.
...other things I love are skateboarding, cycling, golf and ice hockey ...and really hot food!
Download my CV
The
A-Z
of Stefan
^S-N
A quick video about me - Have a watch with your sound on!
My ->
Design philosophy
Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.
Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.
We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas and opinions.Rigorous iteration and testing can help bring clarity and confidence to the work.
How I work
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I create experiences that empower, inspire and delight people with imaginative and elegant solutions for web, apps and emerging technologies.
Download my CV
I currently work as a Product Designer on the Loop Design System team at EE, where I co-create and maintain a user-centric, tokens-based design system that supports multiple platforms. My work is grounded in understanding user needs, from designers to engineers, to ensure the system is both intuitive and scalable. I also develop processes for backlog prioritisation, helping drive a more efficient and value-driven workflow across teams.
As part of the design system team, I’ve been involved in key strategic decisions - from defining our core principles and improving system structure and service patterns, to shaping our approach for scaling adoption and contribution across teams.
I work alongside DesignOps to develop training programmes that support designers and developers, while promoting best practices and consistent ways of working across the organisation.
Beyond that, I mentor designers through regular sessions focused on both interpersonal and technical growth, and I’ve developed tailored onboarding and Figma training for colleagues across disciplines and experience levels - often facilitating sessions for larger, cross-functional audiences.
...other things I love are skateboarding, cycling, golf and ice hockey ...and really hot food!
Download my CV
The
A-Z
of Stefan
^S-N
A quick video about me - Have a watch with your sound on!
My ->
Design philosophy
Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.
Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.
We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas and opinions.Rigorous iteration and testing can help bring clarity and confidence to the work.
How I work
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I create experiences that empower, inspire and delight people with imaginative and elegant solutions for web, apps and emerging technologies.
Download my CV