I create experiences that empower, inspire and delight People.

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.

A bit more about me...

I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.

I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.

In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Let’s get to know each other.

I create better experiences for People.

Copyright © 2027 Stefan Adams. All rights reserved.

All illustrations are created by me.

Design Systems Product Designer @ EE (BT Group)

I create experiences that empower, inspire and delight People.

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.

A bit more about me...

I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.

I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.

In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Let’s get to know each other.

I create better experiences for People.

Copyright © 2027 Stefan Adams. All rights reserved.

All illustrations are created by me.

Design Systems Product Designer @ EE (BT Group)

I create experiences that empower, inspire and delight People.

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.

A bit more about me...

I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.

I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.

In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

Home
How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Let’s get to know each other.

I create better experiences for People.

Copyright © 2027 Stefan Adams. All rights reserved.

All illustrations are created by me.

Design Systems Product Designer @ EE (BT Group)

I create experiences that empower, inspire and delight People.

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.

A bit more about me...

I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.

I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.

In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Home

Let’s get to know each other.

I create better experiences for People.

Copyright © 2027 Stefan Adams. All rights reserved.

All illustrations are created by me.

Design Systems Product Designer @ EE (BT Group)

I create experiences that empower, inspire and delight People.

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.

A bit more about me...

I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.

I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.

In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas, opinions and assumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Home

Let’s get to know each other.