I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.
I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.
In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume
^S-N
A quick video about me - Have a watch with your sound on!
My ->

Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.
@EE (BT Group)


I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.
I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.
In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume
^S-N
A quick video about me - Have a watch with your sound on!
My ->

Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
Let’s get to know each other.
Message me!

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.
@EE (BT Group)


I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.
I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.
In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume
^S-N
A quick video about me - Have a watch with your sound on!
My ->

Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.

!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.
Let’s get to know each other.
Message me!

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.
@EE (BT Group)


I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.
I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.
In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume
^S-N
A quick video about me - Have a watch with your sound on!
My ->

Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas, opinions and asumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Let’s get to know each other.
Message me!

I design imaginative, accessible and elegant experiences across web, apps and emerging technologies.


I’m a Design Systems Product Designer at EE (BT Group: BT, EE & Plusnet) working across multi-brand product teams to scale consistent, user-centred experiences.
I focus on improving delivery speed, quality, and accessibility through design systems built on reusable patterns and design tokens, supported by selective automation to reduce duplication and maintain consistency at scale.
In a design engineering capacity, I bridge design and implementation to help translate complex product needs into reliable, scalable foundations across products.

Download my Resume
^S-N
A quick video about me - Have a watch with your sound on!
My ->

Nothing great was ever achieved without enthusiasm
When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability
As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions
It’s easy to become over-confident in our ideas, opinions and assumptions.Rigorous iteration and testing can help bring clarity and confidence to the work.
!
Step 1
Research
Understanding more about the problem space, considering potential solutions and learning about the consumer.
Step 2
Principles
Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.
Step 3
User journey
Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.
Step 4
Design exploration
Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.
Step 5
Design refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Step 6
Handoff and test
Working closely with engineering to ensure a successful handoff and implementation process.
Step 7
Monitoring
Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

Let’s get to know each other.
Message me!
